Pricing and Availability of Seetroën glassesĭue to the (perhaps surprising) large demand, the devices-available through the company’s website-sold out quickly and are no longer available.
– Take the glasses off and enjoy the rest of your journey.” The company says after 10 to 12 minutes of use, “the glasses enable the mind to resynchronise with the movement perceived by the inner ear while the eyes were focused on an immobile object such as a smartphone or a book. The eye thus has access to the reality of the movement again, the sensory conflict disappears instantaneously and the motion sickness disappears in a few minutes.” “An artificial horizon is created on the periphery of the visual field, without disturbing the central vision. The glasses work by helping create a “virtual horizon” which is simulated via the liquid within each of the four rings, helping the wearer’s eyes match what their inner ear (vestibular system) is detecting. So how do these weird glasses actually help?Īccording to the company, the glasses work through the use of Boarding Ring TM technology–developed by a French Startup of the same name–which was licensed to Citroën. These conflicting signals result in the symptoms we refer to as motion sickness. While the source is still not entirely understood, the prevailing theory among scientists as to why some people get motion sickness is that our brains are receiving mixed or conflicting messages from the eyes and the inner ear during movement. Even if you wear regularly wear glasses, the Seetroëns can be worn over your prescription lenses.
While the strange looking spectacles seem particularly odd coming from a car maker, the company claims they actually can improve your overall experience traveling in the car if you are one of the millions of people who suffer from motion sickness.Īccording to Citroën, by putting the glasses on as soon as symptoms begin, you should begin feeling better in about 10 minutes. SEETROËN glasses are on sale today at the price of €99 on the Brand’s #lifestyle webstore, automaker, Citroën, has taken a significant departure from automotive manufacturing with it’s latest innovation: Seetroën glasses. They can also be worn over other glasses. The glasses are glassless, so they can be shared by all the family and travelling companions. Take the glasses off and enjoy the rest of your journey.įor use by adults and children aged over ten (when the inner ear has finished growing).After 10 to 12 minutes, the glasses enable the mind to resynchronise with the movement perceived by the inner ear while the eyes were focused on an immobile object such as a smartphone or a book.Put on the glasses as soon as you experience the initial symptoms.The result is a pair of glasses withĪ high-tech look in white soft-touch plastic. For the design of the glasses, Citroën called on 5.5, a collective design studio based in Paris, which has successfully incorporated the Brand’s fresh, simple and ergonomic style.Equipped with moving liquid in the rings around the eyes, both along the frontal axis (right/left) and sagittal axis (front/back), the glasses recreate the horizon line to resolve the conflict between the senses that causes the affliction.The patented and tested paramedical solution has an efficacy rating of 95%. SEETROËN glasses use Boarding Ring TM technology developed by the start-up of the same name based in the Var in the south of France.Having learned of a solution initially developed for sailors, Citroën decided to extend its use to the general public – on boats as well as in cars and buses and on planes – by creating the SEETROËN glasses. One in three people experience motion sickness symptoms at least once in their life. While unable to prevent high tides or traffic jams, they do provide a solution for this widespread complaint (also known as kinetosis) that affects over 30 million Europeans in a chronic manner. Ī popular brand in the noble sense of the term aimed resolutely at providing comfort for all, Citroën is presenting SEETROËN, the first glasses to do away with motion sickness. The glasses are being launched today at the price of €99 on the Brand’s #lifestyle webstore ( ). They contain a coloured liquid that recreates the horizon line to resolve conflict between the senses. The principle of the SEETROËN glasses is simple. In response, Citroën, a brand dedicated to comfort, is presenting SEETROËN, the first glasses to eliminate motion sickness. Over 30 million people in Europe suffer from chronic travel sickness. But with more time and opportunities to read on their smartphones or tablets, children and adults alike are afflicted by motion sickness. The long-awaited summer holidays – and long summer holiday journeys – are just around the corner.
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